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Black and white close-up of a woman applying eyeliner, with text next to her reading EYES Are the Story: Beauty Products Uniquely Focused On Eye Health on a purple gradient background.

New Generation of Beauty Products Uniquely Focused on Eye Health

Beauty products uniquely formulated for sensitive eyes, contact lens users, and sufferers of dry eye and digital eye strain.

A person with dramatic eye makeup holds a multi-reflective lens over one eye, creating a kaleidoscope effect with their eye. The image is framed by a circular purple design with dotted lines.

Protect Your Eyes

Every day we are assaulted by harmful invisible toxins. From atmospheric pollution to food toxicity, our bodies are at war. Especially our eyes. Now you can consciously protect them with a new breed of beauty products created by leading innovators in the field of vision health.

  • A sleek set of silver and black eye makeup products displayed against a white background. Includes an eyeliner pen, mascara tube, and packaging with the text EYES ARE THE STORY.

    Beauty Products

    We develop highly effective products to bring out your boldest beauty without asking you to pay the ultimate price: your health.

  • A woman in a black dress with a wavy white trim stands in an eyewear store, smiling. She is holding and pointing to a black box containing beauty products, including bottles and a mask. Eyewear displays are visible in the background.

    Safe Beauty

    Clinically-tested formulas without blacklisted toxic ingredients found in mainstream cosmetics and skincare.

  • A sleek, metallic bottle with a black pump dispenser is displayed on geometric white wooden blocks against a light gray background. The bottle is labeled Eye Serum.

    Conscious Formulas

    Clean ingredients, cruetly-free, vegan, paraben free, safe for contact lens wearers and sensitive eyes.
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Treat the Cause, Not the Symptom.
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